A Premium Packaging System for Multiple Flavours
I collaborated with Manuko to design a flexible packaging system for their new chocolate bars. Each bar has its own custom illustrated pattern inspired by the ingredients. The clean layout remains consistent across all SKU's, allowing the template to be easily adapted as Manuko adds flavours to their range. The chocolate bars were designed to work beautifully individually as a stand alone bar, or as a set. The goal was to create premium packaging for Manuko that honours the quality of their chocolate, while still keeping the design fun, organic and on brand.Â
A key part of this project was developing a packaging system that can be easily adapted for each SKU. I created a cohesive pillow-pack style wrapper (70mm × 170mm) alongside a matching display shipper. The display shipper serves a dual purpose, protecting the bars during packaging and transport, while also functioning as an attractive in-store unit that houses the bars directly on shelves. Working within the practical constraints of heat-sealing, date-stamping, the system allows each flavour to work beautifully individually as a stand alone bar, or as a cohesive series.
