Bellbrae Nursery Rebrand
I partnered with Bellbrae Nursery to develop their rebrand. The project brief called for a visual identity that authentically communicates the nursery’s core values. The new identity needed to feel elevated yet approachable, and remain highly adaptable across a wide range of touchpoints including signage, uniforms, merchandise, packaging, and digital platforms. The visual language is premium yet warm. A custom logo typeface was created to ensure their brand mark is one of a kind and hand-drawn elements give the brand personality and timeless charm.
The Creative Direction
I drew inspiration from native flora, organic forms, and an earthy colour palette. The result is a cohesive visual language that feels refined yet deeply rooted in nature. Hand-drawn illustrations and custom icons add personality, while elegant typography and considered layouts keep everything looking polished and premium.
Flexible Logo System
A major part of the project was building a highly flexible logo suite for Bellbrae Nursery. This included a full range of lock-up variations; horizontal and vertical versions, small and large-scale options, and versions with and without the tagline. The system was designed to maintain strong recognition whether the brand mark appears on a tiny label or large signage. To sit alongside the Bellbrae Nursery brand, a sub-brand logo for their landscape team Bellbrae Landscapes was developed, along with a logo for their Gum Nuts membership program, all unified by the same aesthetic.
Brand Style Guide
To ensure consistency as the business continues to grow, I delivered a comprehensive brand style guide covering the full colour palette, typography system, usage rules, and real-world application examples. This provides the nursery’s team with clear direction for future brand communications.
The result is a warm, authentic, and scalable brand identity that strengthens Bellbrae Nursery’s position as a premium, community-focused destination while giving them the tools to maintain visual cohesion across every customer touchpoint.
Learn more about my work at https://brittanymarch.com.au/pages/collaborations